Once you get your new logo, you need to make sure that you have asked for it in the correct file format. Here is a quick guide to what file formats are available and why they are all different.
EPS or Vector Format
An EPS logo is a vector version of your logo design, meaning it can be scaled to any size required without any loss of quality unlike the other file formats.
Unfortunately you will need to have image editing software such as Adobe Illustrator or Photoshop to open this file format, however all design and print companies will have the available software .
You will need to provide this file format when you require any professionally printed or design work such as brochures, leaflets, exhibition stands, vehicle printing, pens and embroidery.
To assist you as your company grows your logo has been included in each of the following variations:
Full colour printing pages is made up of only 4 colours; Cyan, Magenta, Yellow and Black.
Which mix together to build up any images you require. You will need this format when you need any printed material that displays full colour images on the same page. This is the file that you would need in most instances.
Black or single colour
You may need to have some items produced in single colour so you should always have a single colour version of your logo. This is useful when branding promotional items or window or vehicle graphics.
It is always good to have a white version of your logo for use over a dark background or over and image. You dont want to limit your marketing by only being able to use your logo on a nice white background.
An alternative to a CMYK colour is Pantone Colours. This is an industry standard for the print and creative industry. This process ensures that your companies brand colours are always 100% consistent. It can also help reduce costs as it you have a two colour logo you can have items produced using your Pantone colour and black. This will make your job a two colour job rather than the four used when printing using CMYK.
This can be used in print or online/digital use as it is typically a smaller file. Making it great for use online to help with load speeds. The potential problem with this file type is that it will pixelate when you try to increase the image size, leaving you with a low quality image. To resolve this problem your logo needs to be provided in a number of sizes. If you are planning to use this image in print you need to make sure its in CMYK or alternatively if you are using it online it needs to be RGB.
Jpeg files can be relatively small in size, but they still look crisp and beautiful. Jpegs support up to 16.7 million colors, which makes them the right choice for complex images and photographs. With the wide range of colors, you can have beautiful imagery without a bulky file size. With new responsive techniques, you can also have flexible images without large loading times. There are also progressive jpegs, which preload similar to interlaced gifs. They start out blurry, but come into focus as their information loads.
Gif images are great for creating very low resolution files for your website. They support transparency, which is great. Transparency allows you to place the gif over any color background or even photos, and you won’t see a border or background in the image. All you will see is the icon. You typically use a gif for simple logos, icons, or symbols. Using a gif for photos is not recommended, because gifs are limited to 256 colors. In some cases you can use even less. The less colors that are in your image, the smaller your file size will be. Gif files also support a feature called interlacing, which preloads the graphic. It starts out blurry and becomes focused and crisp when it is finished downloading.
PNG, or Portable Network Graphics, is a raster graphics file format that supports lossless data compression. PNG was created as an improved non-patented replacement for Graphics Interchange Format, and is the most frequently used lossless image compression format on the Internet. PNG files are compressed raster image files usually implemented for visual elements found in a website among other Web graphics.