Cheap logo design could actually cost your business a lot more than just money. If it’s not “fit for purpose” in print, online and on social media, you’ll be doing your business more harm than good in the long run.
As individuals, we all have a personal brand which, simply put, is our reputation. When our brand or reputation is damaged, the financial and emotional impact can be life-changing.
Your company logo, business cards, company vehicles, website and social media platforms are the public face of your business. You need to make sure you’re looking your best when potential customers come calling.
First impressions count and your business has less than seven seconds to make a good one to potential customers. Every time someone comes into contact with you and your business, they’ll be making a pretty instant decision on whether they want to trust you with their hard-earned cash.
The logo design process isn’t instant and it shouldn’t be rushed. It will take time for you and a good designer to come up with a logo that will work well wherever you use it, including on your website, business stationery, vehicles and sometimes clothing.