Blogabble - Our small business marketing blogGuides, advice and hopefully, some interesting other stuff to help your small business.
Take a look at our small business marketing blog
Our small business marketing blog is a great place for you to pick up advice and tips on marketing your business.
Effective marketing is a combination of creative ideas, eye-catching design and compelling words. The text on your website, the wording in your company brochure and the messages you post on social media say as much about your business as your logo and the behaviour of...read more
Testimonials and words of praise from genuine customers are incredibly powerful. If you have a website, you should showcase good reviews and testimonials wherever possible as they “prove” the promises you make about good customer service and great products. This article will tell you how to write a great case study.read more
Don’t buy cheap business cards! When someone hands you their business card, you instantly form an impression about them and their business. If it’s tatty, poorly-designed and flimsy, we bet it makes you think twice about doing business with them. Sometimes, your...read more
Why is great content so important for your website? Having a beautifully designed website that shows off your products and services is pointless if your company doesn’t appear in online searches and no-one visits your website. Your company website must appear in...read more
What is content marketing? “Content Marketing” is a relatively new buzzword in the world of marketing, but it is actually as simple as it sounds. Any information you add to your website or social media platforms is “content” and the “marketing” bit is how you promote...read more
You’ve decided to take the plunge, leave your secure job and set up as a sole trader doing what you love.
Good for you. Who have you told? Chances are, you’ve talked this through long and hard with family and friends and they’ve told you to go for it – they’ve seen how great you are at what you do and they all believe you’ll be successful.
“It takes many good deeds to build a good reputation and only one bad one to lose it,” How’s your reputation? What do people think about you and your company? Do you think they say the same things to your face as they say behind your back? We all have personal and...read more
As individuals, we all have a personal brand which, simply put, is our reputation. When our brand or reputation is damaged, the financial and emotional impact can be life-changing.read more
Looks aren’t everything but ……. Your company logo, business cards, company vehicles and website are the public face of your business and you need to make sure you’re looking your best when potential customers come calling.read more
First impressions count and your business has less than seven seconds to make a good one to potential customers. Every time someone comes into contact with you and your business, they’ll be making a pretty instant decision on whether they want to trust you with their hard-earned cash.read more
Hopefully we can answer the big question all small business owners have asked? How much does a website cost? Sounds like a simple question, doesn’t it? Google it and see if you find a simple answer – bet you don’t!read more
Once you get your new logo, you need to make sure that you have asked for it in the correct file format. Here is a quick guide to what file formats are available and why they are all different.read more
What’s involved in designing a great logo for your business? A powerful logo gets your business noticed and remembered – without a single word being spoken. Your company logo is an essential feature of your visual reputation and brand identity. It needs to stand out,...read more
How to create a logo for your business A logo is an important part of the identity of a business or brand. It is often the first visual point of contact you have with potential customers, and you only have seconds to make a good impression. Can you think of a...read more