Cheap logo design could actually cost your business a lot more than just money. If it’s not “fit for purpose” in print, online and on social media, you’ll be doing your business more harm than good in the long run.
Stuck at home and wondering what will be left of your business at the end of this crisis? Take charge of the situation and work on your marketing to keep your business alive and kicking in the eyes of your customers.
Testimonials and words of praise from genuine customers are incredibly powerful. If you have a website, you should showcase good reviews and testimonials wherever possible as they “prove” the promises you make about good customer service and great products. This article will tell you how to write a great case study.
If you use business cards at networking events, you may only have a couple of minutes to meet and impress a potential client.
Handing over your business card gives them something to remember you by and could influence whether they’ll ever want to hire or buy from you – or recommend you to others.
You’ve decided to take the plunge, leave your secure job and set up as a sole trader doing what you love.
Good for you. Who have you told? Chances are, you’ve talked this through long and hard with family and friends and they’ve told you to go for it – they’ve seen how great you are at what you do and they all believe you’ll be successful.
As individuals, we all have a personal brand which, simply put, is our reputation. When our brand or reputation is damaged, the financial and emotional impact can be life-changing.