- Are you happy with how your business looks to the outside world?
- How do you want customers to think and feel when they see or hear about your company?
Looks aren’t everything but …….
Your company logo, business cards, company vehicles, website and social media platforms are the public face of your business.
You need to make sure you’re looking your best when potential customers come calling.
Your brand identity is how your business communicates visually to the outside world.
If your business card was on a table with three of your competitors, would a potential customer pick yours up first or last?
Time for a new look?
A professional image and a good reputation are vital if you want your business to succeed.
The good news is it doesn’t have to cost a fortune to create a new, professional look for your company if you’re a small business with no in-house marketing expertise.
Call in the professionals
Unless you’re a bit of a graphic designer on the QT, find experts you can work with to turn your ideas into eye-catching, professional reality.
The ‘Bodge-It and Scarper” approach to brand design just won’t cut it in today’s image-conscious world.
There are lots of affordable and friendly marketing and design experts out there who can help you develop a fresh new look for your business for less than the cost of a small one-off advert in your local paper.
Where to start
A great brand identity tells customers who you are, what you do and why they should spend their hard-earned cash with you – without a single word being spoken.
Write down what makes your business unique and think of five words that you would like people to think when they come across your company.
This will give you a great starting point which can be translated into a brand identity that lets your business stand out for all the right reasons.
Brandabble is a friendly and affordable West Sussex marketing company, creating professionally-designed websites, company branding, professional copywriting and printed materials for small to medium-sized businesses.
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