How to write a great Case Study

How to write a great Case Study

How to write a great Case Study Testimonials and words of praise from genuine customers are incredibly powerful. If you have a website, you should showcase good reviews and testimonials wherever possible as they “prove” the promises you make about good customer...
What is content marketing?

What is content marketing?

What is content marketing? “Content Marketing” is a relatively new buzzword in the world of marketing, but it is actually as simple as it sounds. Any information you add to your website or social media platforms is “content” and the “marketing” bit is how you promote...
Do people know your business exists?

Do people know your business exists?

Do people know you exist? What every small businesses must do – even if you have absolutely no money to spend on marketing! You’ve decided to take the plunge, leave your secure job and set up as a sole trader doing what you love. Good for you. Who have you...
Is your business reputation fair?

Is your business reputation fair?

“It takes many good deeds to build a good reputation and only one bad one to lose it,” Benjamin Franklin How’s your reputation? What do people think about you and your company? Do you think they say the same things to your face as they say behind your back? We all...
Brand it like Beckham

Brand it like Beckham

What does your business have in common with David? Can you Brand it like Beckham? David Beckham is not having the best couple of weeks is he? Stories in the Press arising from the alleged hacking and publication of emails to his PR agent are said to be damaging “Brand...

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